Strategic Communications Fellow  -  CLYDE

Washington, DC  |  September 2024-Present

• Advance B2B/B2C/B2G strategies in a client-facing role on 8 accounts across the finance, education, healthcare, technology, and philanthropy industries.

• Develop personalized outreach materials such as pitches and media lists around proactive and relevant newsjacking angles.

• Create longform content on behalf of clients, including press releases, blogs, and op-eds.

• Form relationships with reporters and conduct pitching that has led to opportunities, interviews, and 50+ earned placements in outlets including Forbes, Bankrate, Bloomberg, The New York Times, and Business Insider.

• Perform account management tasks including drafting agendas, action items, and hot lists; monitoring media mentions and hit tracking; sitting in on client calls and taking detailed notes; developing backgrounders and talking points; and compiling weekly, monthly, and end-of-year recap reports.

• Participate in training sessions on the uses of artificial intelligence in public relations.

• Support research requests and develop situational analyses for business development proposals in the financial, technology, and consumer industries.

The Bateman Team - University of South Carolina

Columbia, S.C. | August 2023-May 2024

• Member of USC’s five-person entry to PRSSA’s Bateman National Case Study Competition, tasked with implementing a full PR campaign for a national client.

• Garnered 7925 Instagram impressions and surpassed original follower goal by 142% by creating and analyzing posts, reels, and stories.

• Built an email list with a 46.4% open rate that exceeded subscriber goal by 264% with weekly newsletters detailing events, client content, and campaign updates.

• Spearheaded the creation of the final campaign book, producing a 57-page comprehensive overview of the campaign and its success.

• Competed against 45 teams in an extensive judging process, placing in the top 11 and earning an honorable mention.

Public Relations Intern - DC Housing Finance Agency

Washington, D.C. | June 2022-August 2022

• Create, schedule, and post versatile content across social media platforms and find innovative ways to grow the agency’s audience.

• Design advertisements in multiple formats to promote agency programs through popular local media.

• Supported team by writing and editing press releases and media pitches, planning and organizing agency events, and performing as-needed administrative duties.

Bartender, Server, and Server Trainer - Village Idiot Pizza

Columbia, S.C. | August 2023-Present

• Think quickly and multitask in multiple roles while displaying a positive attitude and honing my attention to detail in a client-facing world.

• Teach and evaluate new hires on the skills required to be an effective server.

Hostess, Server, and Server Trainer - Crystal City Sports Pub

Arlington, V.A. | June 2019-August 2023

• Manage small and large events of up to 300 people for a variety of groups and ensure customers have a positive experience.

PR/JOUR Courses

Advanced Public Relations Writing, Internet and Social Media Law, Law and Ethics of Mass Communications, Mass Communications Research, Media and Society, Principles of Public Relations, Principles of Visual Communication, Public Relations Campaigns, Public Relations Management, Public Relations Writing, SEC Football and Sports Media, Sports Activism and Media, Sports Media and Society, The Bateman Team, Writing for Mass Communications

Minor Courses

Fashion History: A Global View, History of Designers, Introduction to Live Entertainment Management, Introduction to Sport Management, Principles of Retailing, Retail Promotion, The Changing Consumer Marketplace

 Courses Taken in Milan, Italy at Università Cattolica del Sacro Cuore

Basic Proficiency in Italian, Digital Journalism and Digital Media in Italy, Economics of European Integration, Elementary Italian, Luxury Business Insights,

Other Relevant Courses

American Literature, Brain and Behavior, Introduction to Global Politics, Introduction to Psychology, Principles of Management, Statistics and The Media, The American Criminal Justice System

Social Media Listening - Keyhole

Content Marketing - Hubspot Academy

Currently pursuing PRSA’s Certification in the Principles of Public Relations (CPPR)

Microsoft, Google, and Adobe Work Suites

Analytics and PR Platforms

• Muck Rack, Qwoted, Cision, Spike, Hootsuite, Meltwater, Keyhole, Constant Contact, WordPress, MailChimp

Generative AI Programs

• Notebook LM, Gemini, ChatGPT, Otter, Copilot

AP Style Writing

Social Media Platforms

• Instagram, TikTok, Twitter/X, Facebook, Pinterest, YouTube, LinkedIn, BlueSky

Digital Design and Editing

• Canva, Photoshop, Illustrator

Advanced Primary and Secondary Research Abilities

Strong Attention to Detail and Commitment to Project Success

• Recipient of the University of South Carolina Academic Scholar Distinction Award Scholarship

• Recipient of the Arlington Community Foundation Rich Doud Arlington Chamber of Commerce Scholarship and Community Scholarship

• President’s List – Fall 2020, Spring 2021, Fall 2021, Spring 2022, Fall 2022, Spring 2023, Fall 2023

• Member of Kappa Tau Alpha Honors Society

• Honorable Mention in the Bateman Case Study Competition

• Scholastic Silver Keys for Photography

Public Relations Student Society of America (PRSSA)

University of South Carolina

October 2021-Present

Social Sorority

University of South Carolina

August 2020-May 2022

Capstone Scholars

University of South Carolina

August 2020-May 2022

English (native)

Italian (conversational)